The Marketing Automation Canvas: Marketing Automation / Sales Automation - the future of Digital Sales and Marketing

The Marketing Automation Canvas - your guide to sustainable sales success Marketing automation is much more than just automating routine marketing tasks - it is the key to the targeted development of prospects and customers. The nurturing processes that are stored in a marketing automation platform support lead generation, develop leads to sales maturity (MQL - marketing qualified lead) and reactivate existing customers. They act as ‘pre-sales automation’ in the collaboration between marketing and sales.

Further areas of application are

• Profile enrichment and segmentation
• Up- and cross-selling
• Account based marketing / key account management
• B- and C-customer management
• Trade fair and event management
• Preventing customer loss (Churn management)

and much more.

With the right strategy, you can not only optimise processes, but also achieve measurable sales success. This book provides you with a tried-and-tested canvas for the successful introduction of marketing and sales automation in your company. Based on over 12 years of experience, the Schuster Model® shows you step by step how to

• Successfully set up and operate marketing automation
• Analyse your target group (buyer persona),
• Understand their buying journey (customer journey) and develop
• Automated processes (nurturing),
• Convert sales leads into paying customers and reactivate existing customers.

Whether you’re starting fresh or refining your processes, this book offers clear instructions, real-world insights, and ready-to-use tools for any business.

Inside you’ll find:

• A proven strategy framework
• Step-by-step automation guidance
• 15+ years of expert experience
• Tips on tools, KPIs, scoring, and more

Let's automate your sales and marketing success.