Das strike2-Glossar

Die wichtigesten Begriffe aus unserer Themenwelt und ihre Erklärung:

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A/B Test

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Blog

Buyer-Persona

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call-to-action

Candidate Persona

Content-Marketing

Conversion Rate

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Ego-Poster / Ego-Posting

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Inbound-Marketing

Inbound-Recruiting

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Landingpage

Lead Management / Leadmanagement

Lead Nurturing

Limbisches Marketing / Limbischer Vertrieb

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Outbound Marketing

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Persona

Pseudo-Lead

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QR-Code

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RSS-Feed

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SEO (Search Engine Optimization)

Suchmaschinenoptimierung

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Tiny-URL

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Virales Marketing

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Wasserloch-Strategie

Webseiten-Optimierung